Insights

Notes from the team.

Field notes on SaaS SEO, AI search and the systems that turn organic into a compounding channel. Written by Henry and Joe, no ghostwriters.

6 June 20269 min read

Get your SaaS surfaced in ChatGPT, Perplexity and Google AI Overviews. What AEO is, why it differs from SEO, and how to earn citations.

5 June 202610 min read

How SaaS teams build integration, use-case and comparison pages at scale that actually rank, without thin content. Real examples inside.

4 June 202610 min read

What SaaS SEO agencies charge in 2026, what each tier includes, and how to pick one without overpaying. Real ranges, no guesswork.

3 June 20269 min read

Why 100 buyers searching beats 10,000 browsers. How to split SEO and content effort and chase keywords that drive pipeline.

2 June 20269 min read

Is SEO worth it for a SaaS startup? The realistic 6/12/24-month curve, what ROI to expect, and how SEO lowers CAC against paid.