eCommerce SEO
The eCommerce SEO services that pay back faster than Shopping ads.
We engineer your category, collection and product pages to capture high-intent demand, and tie every ranking back to revenue and return on ad spend, not vanity traffic.
The work
Revenue from every page that ranks.
Most eCommerce SEO loses money on bloggable content while the category page that drives 40% of revenue sits unchanged. We work on the pages closest to the sale first.
One category page fix compounds across thousands of products. One schema rollout earns rich snippets on every SKU. One faceted-navigation fix recovers months of wasted crawl budget. That's where the revenue is.
- Category & collection optimisation: page templates and on-page targeting tuned for high-intent, commercial queries.
- Product page SEO: titles, descriptions, internal linking and rich results that win the click and the sale.
- Technical at scale: faceted navigation, pagination, canonicalisation and crawl budget under control.
- Structured data: Product, Offer, Review and AggregateRating schema for rich results. Deployed once at the template layer, monitored as Google ships spec changes.
- Reporting tied to revenue: a live dashboard mapped to revenue and ROAS, not sessions.
How it works
Four stages to compounding eCommerce revenue.
Audit & revenue mapping
We audit the store, map every category and product page to its current revenue contribution, and score by 12-month lift potential.
Template foundations
Faceted navigation rules, pagination, canonicalisation and Product/Review schema fixed at the template layer.
Category & product authority
We rank the top revenue category pages first, then ship product page optimisation at scale.
Compound on revenue and ROAS
Quarterly re-forecasts. Pour budget into pages compounding revenue. Cut what isn't.
eCommerce SEO questions, answered
What to know before you invest in eCommerce SEO.
Most of the value lives on category and product pages, not blog content. The measurement is revenue and ROAS, not sessions. And the technical risks (faceted navigation, duplicate URLs from filters, broken redirects from sunset SKUs) hit eCommerce stores far harder than they hit content sites.
Yes, all four including headless. The platform changes how we deploy fixes (Shopify Liquid vs Woo PHP vs custom). The underlying eCommerce SEO playbook (category authority, product page intent, internal linking, schema) stays the same.
No, they compound. We coordinate organic and paid so you stop paying for clicks you could win for free, and reinvest the saving where it returns most.
We work at the template, schema and CMS layer. One Liquid edit lifts every product. One schema rollout fires across every SKU. Prioritisation runs on forecast revenue per template, so dev time goes where the return is, not where the page count is.
Both. The team is based in Melbourne. We work with Australian, UK and US eCommerce brands, mostly remote, with occasional onsite for Shopify Plus migrations or new-store launches.
Start with a free audit
See your store's SEO opportunity, mapped.
Tell us about your store and we'll come back with where the fastest revenue wins are hiding.