SaaS SEO
The SaaS SEO services that turn search into pipeline.
Technical foundations. Topical authority. Content that converts. Run as one system, reported in qualified pipeline and CAC, so organic becomes the acquisition channel you don't have to keep paying for.
The work
A complete engine, not a checklist.
SaaS SEO fails when it's treated as a list of one-off tasks. We run it as a system, every piece reinforcing the next, so the value compounds quarter after quarter.
From the first technical audit to the content that wins the comparison query, everything ties back to qualified pipeline and CAC, the numbers your leadership actually reports on.
- Technical SEO & site architecture: crawlability, indexation, internal linking and Core Web Vitals tuned to scale.
- Topical authority mapping: every search your buyer runs in the months before a demo, mapped to a page that ranks for it.
- Content engineered to convert: structured, quotable answers that win Google today and AI Overviews, Perplexity and ChatGPT tomorrow.
- Digital PR and link acquisition: links from publications your buyers actually read, earned with stories worth covering.
- Reporting tied to pipeline: a live dashboard plus monthly reviews opening with qualified pipeline, CAC and payback. Rankings are diagnostic, not the story.
How it works
Four stages to a channel that funds itself.
Audit & strategy
We audit where you rank today, model the 12-month opportunity in pipeline terms, and agree the three metrics we'll be judged on.
Foundations
Technical fixes, schema, internal link templates and architecture changes shipped first, so every page after this inherits authority instead of fighting for it.
Content & authority
We ship converting content on a fortnightly cadence, then earn the links and citations that lift it to page one.
Compound & report
We pour budget into what's compounding, kill what isn't, and report in pipeline and CAC. Every quarter, we re-forecast.
SEO questions, answered
What to know before you invest in SEO.
Engagements start at AU$3,000 per month and scale with the size of the site and the speed of growth you want. We send a fixed-scope proposal after the free audit. You know the investment and the forecast payback period before you sign.
We can do either. Most clients have us lead strategy and production with subject-matter input from their team, so the content carries genuine product expertise while staying on a reliable cadence.
Yes. About half our clients have a marketing team of three or fewer. We run the channel end-to-end so you don't have to hire a technical SEO, a content lead, and a data analyst. Your team approves the roadmap. We ship the work.
Every page we build uses clear, quotable answer blocks and structured data, which is exactly what AI search surfaces pull from. The same work that wins Google increasingly wins answer engines too.
Both. The team is based in Melbourne, in South Yarra. We work with SaaS brands across Australia, the UK and the US, mostly remote. If you'd prefer in-person sessions, the studio is easy to reach from anywhere in inner Melbourne.
Start with a free audit
See your SEO opportunity, mapped.
Tell us about your SaaS and we'll come back with where the fastest organic wins are hiding.